The chapter I chose to read was short and right to the point." Why I Said No to Coca-Cola" by John Sheenan is about consumerism in education. Three school districts in Colorado were offered money to advertise their products in schools. Coca-Cola offered them around 27 mill dollars for a ten-year contract.
The chapter discussed how that could be a terrible idea. Fusing consumerism and education would be a breach of trust in schools. Schools are places for students to learn critical thinking and free choice. Flooding students with intentional marketing strategies during such important learning development ages is not okay. These are purely capitalistic predatory acts. Filling the money gap sounds amazing, but at what cost? For giant corporations begin to get lifetime buyers and start them at the age of five? The chapter argued against marketing and consumerism in the schools and I agree.
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